Lucas Peace, Marketing Coordinator at Sensuron, says the bottom line is this: “If someone is looking for basic photo editing like removing backgrounds and touching up images and is willing to do some self-education, there’s no need to pay for Photoshop.” Need a social media icon? GIMP is what you should use. If you can code in Python, Scheme, or Perl, you can create personalized plug-ins for GIMP that allow a sophisticated level of customization for your social media needs. Similar to Adobe Photoshop, the best thing about GIMP is that it is open source. The one you want will probably need you to cough up some moolah.ĭo you have branded colors and a style sheet for your marketing? Using Canva to customize your social media posts can be cumbersome for some projects in some branding respects like color and fonts. It also has several pre-sized social media templates from which to choose.Ĭanva has many templates, but not all templates are free. ProsĬanva has an easy-to-use drag-and-drop function throughout the software. You can also use it to design your company’s marketing collateral such as business cards, invitations for a speaking event, or presentation slides. The best thing about Canva is its library of pre-designed templates.Ĭanva doesn’t just help with creating Facebook covers and Twitter images. If you are a long-time graphic design guru, however, Canva might not be your first choice for functionality, but it gets the job done.

That speed is a plus for social media sharing in sales and marketing. It can take you from having a simple photo to having it optimized for you to post on Instagram in about five minutes. My personal experience with Canva is that the software is easy to use, accessible, and fast. Canva allows graphic-design newbies to experiment with color, image selection, and design layouts from the safety of their laptop. Canva is a free online graphic design platform born from the minds of Melanie Perkins, Cliff Obrecht, and Cameron Adams.

Gimp gif editor